Everyone of us is extraordinarily busy. At work: meetings, emails, phone calls and more meetings. At home: food, hobbies, housework, perhaps a little bit of travel. Basically, every minute of our day is fully booked.
My first thoughts every time someone pitches a new service concept or our team starts to work on a client project: Where will people find the time for this? If it’s good enough then what is it going to replace?
This is pretty similar to the idea of creating a startup – what is the value prop that will help the startup make it big?
Jyri Engeström once spoke in his presentation that adoption will usually occur if the new service (from my memory, so might not be exact):
1)is cheaper
2)is easier
3)is faster
than the previous solution in the market.
But one interesting practice for you guys would be to approach these problems same way the startups need to – create a proper pitch for the service/concept and take a little bit of time to think about it from the point of view if it was an idea created by an independent company – how would they go about it?
I agree to what already has been said.
However, I´d like to raise the point that some people, to a certain extent, seek continuously new ways to boost their ego… This need drives towards actions, which are NOT based on the “is it cheaper/easier/faster” evaluation criteria.