Everyone of us is extraordinarily busy. At work: meetings, emails, phone calls and more meetings. At home: food, hobbies, housework, perhaps a little bit of travel. Basically, every minute of our day is fully booked.

My first thoughts every time someone pitches a new service concept or our team starts to work on a client project: Where will people find the time for this? If it’s good enough then what is it going to replace?