Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind.

Too often the focus is on technology and not on what actually matters, content. Having worked mainly with online media during the last three years it’s plain to see that companies that are not used to producing quality content have an enormous handicap when it comes to delivering services that bring value to customers.

On the other hand great content producers can do with a lot less technology and engage people with content that matters. No need for complex functionalities and even those need to have content in the right places to work.

How do you know the service structure, how pages should flow and where to place buttons if you don’t know what the content will be? Content is the main ingredient when it comes to a service being valuable, useful, accessible and usable.