Case: OneMind Dogs

January 27th, 2014|Categories: Cases, Service Design|Tags: , , , , , , , , , , |

OneMind Dogs is a community for agility lovers. The invention of the OneMind Dogs training methodology is a heartwarming story including a determined trainer and a deaf dog. Read it here. We were asked to help set up the online business and design a service which would function as the hub of a worldwide community for agility lovers. Our first task was to help the client clarify their competitive advantages and thus where they could deliver unmatched customer value. Scenarios and calculations for various revenue models were explored to determine what would be the best course of action in developing the service and other online channels. The solid roadmap made it easy to prioritize the content and functionalities of the [...]