Case: MTV3 Katsomo – Formula 1

August 27th, 2010|Categories: Cases, Highlights, Service Design|Tags: , , , , |

Räikkönen,Häkkinen, Kovalainen, Rosberg... No wonder MTV3, the leading commercial tv-station in Finland, has held on to their exclusive rights to broadcast Formula 1 for nearly two decades. After renewing the contract in 2010, MTV3 wanted to build on the previous commercial success and offer fans the "best way to enjoy Formula 1 in the world". As part of the Gyllene Skor team, Passi and Ripatti worked with MTV3 to create an experience that would attract both early adopters that have already abandoned traditional TV for online video services and for the larger audience that still enjoys watching Formula 1 on their big screens in the comfort of their own living room. We knew that hard-core Formula 1 fans were very [...]